Deutsch Family Wine & Spirits wanted to make Josh Cellars the go-to holiday gift at Target, while also giving back to the community. With "Gift From the Heart", we incentivized multiple purchases by making sure every bottle purchased came with Lindt chocolates and a premium gift tag for that personal touch. Plus, every purchase facilitated a donation to Operation Gratitude, spreading holiday cheer to frontline heroes. When you gift with Josh Cellars, you don’t just gift wine – you gift from the heart.