Going up against the Smirnoffs of the world is never an easy task. But, when DEUTSCH FAMILY WINES & SPIRITS came calling for a whole new look & feel for their Polish potato vodka brand, we happily answered the call. With the “handcuffs” off, we went to work to make this little-known brand stand out in some relatively risqué ways, while also communicating its long-standing heritage and quality. The result? One very happy and impressed brand manager, and amazing engagement from all their test markets.