Bulletproof Pitch
Because most viewed Bulletproof solely as a coffee brand, it was up to us to shed light on their impressive health and wellness range. So, we developed, "Find Your Proof" which highlighted the brand as a holistic solution for unlocking potential. Leveraging real user stories to ignite a movement, online and in-store, we managed to inspire others to pursue their fitness goals with Bulletproof.
AT WALMART
Bulletproof will become the inspiration for Walmart shoppers to find their tribes no matter how they stay active. We’re launching a fitness content series in partnership with Shape & Sports Illustrated - the more shoppers engage they more ways they can bring home Bulletproof.
AT SPROUTS FARMERS MARKET
A new year brings a new sense of community at Sprouts. Thanks to Bulletproof and an exclusive partnership with Charity Miles, health-minded choices will pay it forward - we’ll convert movement into donations.
