Margarita Mood

Anyone can serve up a simple cocktail recipe program, but for Campari, we decided to get deep. Knowing that shoppers gravitate towards brands that reflect their identity and mood, we became determined to help them discover their margarita mood. Feeling spicy? Feeling sweet? Whatever flavor feels they were feeling, we had a Campari Margarita to match. As one of the most customizable cocktails out there, the Margarita proved to be the perfect canvas for making our shoppers feel seen.

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I Can't Believe It's Not Butter! Spray Summer Campaign

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Bulletproof Pitch